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Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter; Justin R Levy

By: Contributor(s): Language: eng Publication details: Indianapolis, Ind. : Que, 2012Edition: 3rd EditionDescription: 222 p.: ill.; 24 cmISBN:
  • 9780789741134
  • 078974113X
Subject(s): LOC classification:
  • HF 5415.1265  C323f 2012
Contents:
Introduction 1 I Getting Started 191 Getting Around Facebook: The Basics 21Getting Started 220-60 on Facebook in 11 Steps 22Home Page News Feed and Ticker 33Comments and Likes 35Publisher Tool 35Photos 36Videos 38Pages and Groups 39Notes 40Facebook Chat 40Search 41Managing Friends and Friend Lists 43Messages 44Account Settings 452 Addressing Privacy Concerns 47The Two Faces of Privacy on Facebook 48Single Facebook Profile 49Two Different Facebook Profiles? Or Get a Page? 50Not Doing Business on Facebook 51Privacy Settings 51Personal Privacy Settings 51Extensive Profile Privacy Settings 57Pages Privacy Settings 57Group Privacy Settings 59Facebook's Privacy Policy 60Summary 633 Establishing a Corporate Presence 65Personal or Professional? 66Developing a Corporate Facebook Presence 67Getting Started 68Facebook Pages 69Getting Started with Your Facebook Page 69Apps for Pages 76Notes and Your Blog 77Events 79What's Next 83Promoting Your Facebook Page 84Email Signature 84Twitter 84Facebook 85Email Marketing 85Company Website 86Facebook Ads 87Google AdWords 88Other Facebook Page Promotion Ideas 88Facebook Groups 89Page or Group: Which One? 91 II Intermediate Marketing Skills 934 Facebook Advertising: How and Why You Should Be Using It 95Common Reasons for an Ad to Be Rejected 97Step-by-Step Guide to Creating an Ad 99Analyzing Performance 107Summary 1105 Facebook Page Analytics: Tracking Your Success 111Quantify and Improve Your Page's Performance 112Inside Facebook Page Insights 112The Users Section of Facebook Page Insights 114The Interactions Section of Facebook Page Insights 117Advanced Facebook Page Insights 119Using Web Analytics to Measure Facebook Impact 1206 Using Facebook to Develop Communities 121Building a Community for Your Company, Product, or Service 123Do Pages or Groups Create More Community? 124How Does Community Build ROI? 125Building Private Corporate Communities 126Using Facebook as a Focus Group 126Building Personal Networking Communities 127Be Helpful 127Connect Often 128Be a Connector 128Use Lists 128How Corporations Benefit from Employees' Personal Social Networks 130Building a Community Around a Hobby or Interest 130Building Community Membership with Facebook Ads 133Why Pages with Millions of Fans Still Might Need Ads 133How to Get Affordable Fans and Group Members 134How to Build Interaction Within Your Community 134Upload Photos 135Upload Videos 136Ask Questions 136Nurturing Your Community 139How Do You Know Whether You're Doing a Good Job? 140Should You Police Your Community? 142Facebook and Social Media Monitoring 143To Prevent Negativity, Nurture Positivity 143Summary 143 III Getting the Most Out of Advanced Facebook Features 1457 The Power of Local: Facebook Places and Deals 147The Importance of Locally Oriented Online Marketing 148How Does Facebook Check-in Deals Compare to Groupon? 149Facebook Places 149How Facebook Places Work 151How to Claim Your Business as a Facebook Place 152How to Create a Place 154Businesses with Multiple Locations 154Facebook Check-in Deals 156How Do Facebook Users Find Deals? 156What Kinds of Check-in Deals Can You Offer? 157How Do You Create a Facebook Deal? 157Deal Ideas 158How Do You Prepare Your Biz for a Deal? 159Endnotes 1598 Socialize Your Website with Facebook Connect and Social Plug-ins 161Adding the Like Button to Your Website 163Adding the Send Button to Your Website 166Adding a Like Box to Your Website 166Adding Facebook Commenting to Your Website 167Integrating Chat Using the Live Stream 168Using Facebook for Your Website's Registration and Login System 170Creating a Personalized Experience with Facebook Connect 172Not Just for the Web 174Summary 1759 Facebook Credits: Social Currency and Your Business 177What Are Facebook Credits? 178How to Get Facebook Credits 178Uses of Facebook Credits Beyond Games 179Movies and Television 179News Media and Facebook Credits 181The Music Industry and Facebook Credits 182Analytics for Facebook Credits 183Takeaways 183Endnotes 184 IV Role Models and Predictions 18510 Best in Class Facebook Pages 187Best Fan Interaction 188I Wish I Were Diving 189Vin Diesel 190The Ellen DeGeneres Show 192Best Use of Facebook Features 194Spartan Race 194Volkswagen 196Barack Obama 198Best Revenue and ROI 201Rosehall Kennel 201Baseball Roses 202Lessons Learned from the "Best in Class" 20411 What's Next for Facebook 207Going Public 208Acquisitions 210Integrating More Professionalism and Control 210The News Feed and EdgeRank 212Facebook Versus Google 212Increasing Ways to Connect 213An Endless Rainbow of Options 214Signing Off 215Index 217
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 C323f 2012 (Browse shelf(Opens below)) 1 Available 00000143910

Previous edition: 2010, under author Justin Levy.

Introduction 1 I Getting Started 191 Getting Around Facebook: The Basics 21Getting Started 220-60 on Facebook in 11 Steps 22Home Page News Feed and Ticker 33Comments and Likes 35Publisher Tool 35Photos 36Videos 38Pages and Groups 39Notes 40Facebook Chat 40Search 41Managing Friends and Friend Lists 43Messages 44Account Settings 452 Addressing Privacy Concerns 47The Two Faces of Privacy on Facebook 48Single Facebook Profile 49Two Different Facebook Profiles? Or Get a Page? 50Not Doing Business on Facebook 51Privacy Settings 51Personal Privacy Settings 51Extensive Profile Privacy Settings 57Pages Privacy Settings 57Group Privacy Settings 59Facebook's Privacy Policy 60Summary 633 Establishing a Corporate Presence 65Personal or Professional? 66Developing a Corporate Facebook Presence 67Getting Started 68Facebook Pages 69Getting Started with Your Facebook Page 69Apps for Pages 76Notes and Your Blog 77Events 79What's Next 83Promoting Your Facebook Page 84Email Signature 84Twitter 84Facebook 85Email Marketing 85Company Website 86Facebook Ads 87Google AdWords 88Other Facebook Page Promotion Ideas 88Facebook Groups 89Page or Group: Which One? 91 II Intermediate Marketing Skills 934 Facebook Advertising: How and Why You Should Be Using It 95Common Reasons for an Ad to Be Rejected 97Step-by-Step Guide to Creating an Ad 99Analyzing Performance 107Summary 1105 Facebook Page Analytics: Tracking Your Success 111Quantify and Improve Your Page's Performance 112Inside Facebook Page Insights 112The Users Section of Facebook Page Insights 114The Interactions Section of Facebook Page Insights 117Advanced Facebook Page Insights 119Using Web Analytics to Measure Facebook Impact 1206 Using Facebook to Develop Communities 121Building a Community for Your Company, Product, or Service 123Do Pages or Groups Create More Community? 124How Does Community Build ROI? 125Building Private Corporate Communities 126Using Facebook as a Focus Group 126Building Personal Networking Communities 127Be Helpful 127Connect Often 128Be a Connector 128Use Lists 128How Corporations Benefit from Employees' Personal Social Networks 130Building a Community Around a Hobby or Interest 130Building Community Membership with Facebook Ads 133Why Pages with Millions of Fans Still Might Need Ads 133How to Get Affordable Fans and Group Members 134How to Build Interaction Within Your Community 134Upload Photos 135Upload Videos 136Ask Questions 136Nurturing Your Community 139How Do You Know Whether You're Doing a Good Job? 140Should You Police Your Community? 142Facebook and Social Media Monitoring 143To Prevent Negativity, Nurture Positivity 143Summary 143 III Getting the Most Out of Advanced Facebook Features 1457 The Power of Local: Facebook Places and Deals 147The Importance of Locally Oriented Online Marketing 148How Does Facebook Check-in Deals Compare to Groupon? 149Facebook Places 149How Facebook Places Work 151How to Claim Your Business as a Facebook Place 152How to Create a Place 154Businesses with Multiple Locations 154Facebook Check-in Deals 156How Do Facebook Users Find Deals? 156What Kinds of Check-in Deals Can You Offer? 157How Do You Create a Facebook Deal? 157Deal Ideas 158How Do You Prepare Your Biz for a Deal? 159Endnotes 1598 Socialize Your Website with Facebook Connect and Social Plug-ins 161Adding the Like Button to Your Website 163Adding the Send Button to Your Website 166Adding a Like Box to Your Website 166Adding Facebook Commenting to Your Website 167Integrating Chat Using the Live Stream 168Using Facebook for Your Website's Registration and Login System 170Creating a Personalized Experience with Facebook Connect 172Not Just for the Web 174Summary 1759 Facebook Credits: Social Currency and Your Business 177What Are Facebook Credits? 178How to Get Facebook Credits 178Uses of Facebook Credits Beyond Games 179Movies and Television 179News Media and Facebook Credits 181The Music Industry and Facebook Credits 182Analytics for Facebook Credits 183Takeaways 183Endnotes 184 IV Role Models and Predictions 18510 Best in Class Facebook Pages 187Best Fan Interaction 188I Wish I Were Diving 189Vin Diesel 190The Ellen DeGeneres Show 192Best Use of Facebook Features 194Spartan Race 194Volkswagen 196Barack Obama 198Best Revenue and ROI 201Rosehall Kennel 201Baseball Roses 202Lessons Learned from the "Best in Class" 20411 What's Next for Facebook 207Going Public 208Acquisitions 210Integrating More Professionalism and Control 210The News Feed and EdgeRank 212Facebook Versus Google 212Increasing Ways to Connect 213An Endless Rainbow of Options 214Signing Off 215Index 217

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