Amazon cover image
Image from Amazon.com

Leading the narrative: the case for strategic communication / Mari K. Eder.

By: Material type: TextTextLanguage: English Publication details: Annapolis, Md. : Naval Institute Press, 2011.Description: 162 p.: ill.; 24 cmContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781612510477
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 302.2 355.3/420973 355.3420973
LOC classification:
  • P 96  E22l 2011
Contents:
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.
Summary: The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more effic
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 96 E22l 2011 (Browse shelf(Opens below)) 1 Available 00000146563

Description based upon print version of record.

Includes bibliographical references and index.

Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more effic

English

There are no comments on this title.

to post a comment.