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Media literacy / W. James Potter.

By: Material type: TextTextLanguage: eng Publisher: Los Angeles : SAGE, [2014]Edition: 7th editionDescription: xxi, 452 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781483306674 (alk. paper)
  • 1483306674 (alk. paper)
Subject(s): DDC classification:
  • 302.23
LOC classification:
  • P 96 P869m 2014
Contents:
Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy.
Summary: Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become responsible media consumers.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 96 P869m 2014 (Browse shelf(Opens below)) 1 Available 00000150132

Includes bibliographical references and index.

Part I: Introduction --
Why increase media literacy? --
Media literacy approach --
Part II: Audience --
Individual perspective on audience --
Industry perspective on audience --
Children as a special audience --
Part III: Industry --
Development of the mass media industried --
Economic perspective --
Part IV: Content --
Media content and reality --
News --
Entertainment --
Advertising --
Interactive media --
Part V: Effects --
Broadening our perspective on media effects --
How does the effects process work? --
Part VI: Confornting the issues --
Who owns and controls the mass media? --
Privacy --
Piracy --
Media violence --
Sports --
Part VII: The springboard --
Helping yourself and others to increase media literacy.

Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become responsible media consumers.

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