The visual marketing revolution : 26 rules to help social media marketers connect the dots / Stephanie Diamond.

By:

Diamond, Stephanie

Material type: Text

TextLanguage: English Publication details: Indianapolis, Ind. : Que ; London : Pearson Education [distributor], 2013.Description: xiii, 343 p. : col. ill. ; 24 cmISBN:

9780789748652 (pbk.)
0789748657 (pbk.)

Subject(s):

DDC classification:

658.872

LOC classification:

HF 5415.1265 D537v 2013

Contents:

Introduction -- Part I. Rules for Social Media Marketers: 1. Recognize the Power of Visual Persuasion ; 2. Create Personas to Understand Your Customers ; 3. Social Media Is Storytelling, So Tell Stories ; 4. Understand How Your Content Supports Your Business ; 5. Take Buyers on a Journey ; 6. Connect Using Collaboration's Many Forms ; 7. Know Your Content -- Part II. Tools to Help You Create Your Visual Marketing: 8. Use Mind Maps To See What You're Thinking ; 9. Make Ideas Tangible ; 10. Use Diagrams and Other Data Visutalization Tools to Explain Marketing Ideas ; 11. Use Visual Guides That Build on Knowledge ; 12. Use Visual Presentations To Connect with an Audience -- Part III. Content to Get Customer Attention: 13. Email Is Still a Powerful Visual Marketing Tool ; 14. Spread Your Message with Infographics ; 15. Develop Case Studies and Reports with Visuals ; 16. Digital Publishing and eBooks Are Here Now, Use Them ; 17. Rock Your Visual Brand on Social Media ; 18. Landing Pages Won't Perform Well Without Visuals -- Part IV. Tactics For Social Media Platforms: 19. Visuals Are A Must On Facebook ; 20. Use Twitter to Link to Visuals ; 21. Instagram Is Great for Quick Visuals from Your Mobile ; 22. Use Pinterest as a Marketing Hub ; 23. Tumblr Makes it Easy to Share Visuals ; 24. Google+ Is More Visual Than You Think ; 25. Mobile Apps Provide Visual Opportunities ; 26. YouTube is THE Place to View Videos.

Summary: "Get straight to your customer's mind, heart, buy button visually! Skip past the filters: jump straight into your customer's powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can't express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can't handle; Utilize visual maps to craft sharper messages and strategies; Guide prospects on a visual journey they simply must follow; Make abstract ideas intensely real and tangible; Visually boost the effectiveness of emails, landing pages, and case studies; Leverage new presentation tools that go way beyond PowerPoint; Clear away obstacles to action with infographics, checklists, and worksheets; Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+; Create outstanding low-cost video for marketing and tutorials; Optimize your visuals for tablets and smartphones; Quickly improve social media performance with intuitive new visual tools."--Contratapa

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415.1265 D537v 2013 (Browse shelf(Opens below))	1	Available		00000155777

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Previous								Next
Previous	HF 5415.1265 C392e 2011 La empresa en la web 2.0 : el impacto de las redes sociales y las nuevas formas de comunicación online en la estrategia empresarial /	HF 5415.1265 C456d 2009 The digital handshake : seven proven strategies to grow your business using social media /	HF 5415.1265 C912 2006 Creating images and the psychology of marketing communication /	HF 5415.1265 D537v 2013 The visual marketing revolution : 26 rules to help social media marketers connect the dots /	HF 5415.1265 D614 2013 Distribución audiovisual en internet : VoD y nuevos modelos de negocio /	HF 5415.1265 D861c 1997 Le cybermarketing : integrer Internet dans la strategie d'entreprise /	HF5415.1265 D897f 2010 Facebook marketing for dummies /	Next

Includes index.

Introduction --
Part I. Rules for Social Media Marketers: 1. Recognize the Power of Visual Persuasion ; 2. Create Personas to Understand Your Customers ; 3. Social Media Is Storytelling, So Tell Stories ; 4. Understand How Your Content Supports Your Business ; 5. Take Buyers on a Journey ; 6. Connect Using Collaboration's Many Forms ; 7. Know Your Content --
Part II. Tools to Help You Create Your Visual Marketing: 8. Use Mind Maps To See What You're Thinking ; 9. Make Ideas Tangible ; 10. Use Diagrams and Other Data Visutalization Tools to Explain Marketing Ideas ; 11. Use Visual Guides That Build on Knowledge ; 12. Use Visual Presentations To Connect with an Audience --
Part III. Content to Get Customer Attention: 13. Email Is Still a Powerful Visual Marketing Tool ; 14. Spread Your Message with Infographics ; 15. Develop Case Studies and Reports with Visuals ; 16. Digital Publishing and eBooks Are Here Now, Use Them ; 17. Rock Your Visual Brand on Social Media ; 18. Landing Pages Won't Perform Well Without Visuals --
Part IV. Tactics For Social Media Platforms: 19. Visuals Are A Must On Facebook ; 20. Use Twitter to Link to Visuals ; 21. Instagram Is Great for Quick Visuals from Your Mobile ; 22. Use Pinterest as a Marketing Hub ; 23. Tumblr Makes it Easy to Share Visuals ; 24. Google+ Is More Visual Than You Think ; 25. Mobile Apps Provide Visual Opportunities ; 26. YouTube is THE Place to View Videos.

"Get straight to your customer's mind, heart, buy button visually! Skip past the filters: jump straight into your customer's powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can't express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can't handle; Utilize visual maps to craft sharper messages and strategies; Guide prospects on a visual journey they simply must follow; Make abstract ideas intensely real and tangible; Visually boost the effectiveness of emails, landing pages, and case studies; Leverage new presentation tools that go way beyond PowerPoint; Clear away obstacles to action with infographics, checklists, and worksheets; Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+; Create outstanding low-cost video for marketing and tutorials; Optimize your visuals for tablets and smartphones; Quickly improve social media performance with intuitive new visual tools."--Contratapa

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