Presentations in action : 80 memorable presentation lessons from the masters / Jerry Weissman.

Includes bibliographical references and index.

Machine generated contents note: SECTION I Content: The Art of Telling Your Story -- 1.A Lesson from Professor Marvel, a.k.a. The Wizard of Oz -- How to Customize Your Presentation -- 2.Obama and You -- The Most Persuasive Word -- 3.The "So What?" Syndrome -- ...and How to Avoid It -- 4.Beware of Jokes -- Dispelling a Common False Belief -- 5.Presentation Advice from Abraham Lincoln -- Clarity, Ownership, and Add Value -- 6.It Ain't What You Say, It's How You Say It -- Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D. -- 7.Presentation Advice from Mark Twain -- Brevity Takes Time -- 8.Presentation Advice from Mike Nichols -- How to Find Value in Your Story -- 9.Show versus Tell in Hollywood -- The Wrong and Right Way to Tell a Story -- 10.Slogan Power -- Why the U.S. Army's "Be All That You Can Be" Succeeded -- 11.How Long Is Too Long? -- When in Doubt, Leave It Out -- 12.The Elevator Pitch in One Sentence -- How to Describe Your Business Succinctly -- 13.Do You Know the Way to Spanish Bay? -- The Correct Way to Practice -- 14.Getting to "Aha!" -- The Magic Moment -- 15.This Is Your Pilot Speaking -- A Lesson in Flow from the Airlines -- 16.Presentation Advice from the iPhone -- Substance and Style in Your Story -- 17.Presentation Advice from Steve Jobs -- The Power of Positive Words -- 18.Presentation Advice from Novelists I -- Begin with the End in Mind, Then Write, Rewrite, and Rewrite -- 19.Presentation Advice from Novelists II -- Storyboard and Verbalize -- 20.Microsoft Slogans Score a Trifecta -- Three Persuasive Techniques -- 21.Presentation Advice from a Physician -- Audience Advocacy -- 22.Presentation Advice from a Politician -- Audience Advocacy -- 23.Ronald Reagan Meets Lenny Skutnik -- The Catalyst of Human Interest Stories -- 24.Human Interest Stories: A Double Advantage -- Two Ways to Use Anecdotes -- SECTION II Graphics: The Correct Way to Design PowerPoint Slides -- 25.The Presentation-as-Document Syndrome -- Never the Twain Shall Meet -- 26.Blame the Penmanship, Not the Pen -- Operator versus Machine Error -- 27.You Can't Use a Sentence As a Prompt! -- Less Verbiage Is More Useful -- 28.Baiting the Salesperson -- Selling Is about In-Person Communication -- 29.PowerPoint and Human Perception -- Scientific Support for Graphics Design -- 30.PowerPoint Template: Combined Picture and Text -- The Best Positions for Pictures and Text -- 31.Shady Characters -- The Wrong Way and the Right Way to Build Text -- 32."I Can Read It Myself!" -- Three Simple Steps to Avoid Reading Slides Verbatim -- 33.A Case for Case I: Initial Caps or All Caps -- Text Design in Presentations -- 34.A Case for Case II: Serif or Sans -- Font Design in Presentations -- 35.What Color Is Your PowerPoint? -- Contrast Counts -- 36.Presentation Advice from Corona Beer -- Peripheral Vision Counts -- 37.The Cable Crawlers -- How Television Animates Text -- 38.Computer Animation -- Three Simple Rules -- 39.PowerPoint and the Military -- Sometimes More Is More -- SECTION III Delivery Skills: Actions Speak Louder Than Words -- 40.The Art of Conversation -- Eye Contact and Interaction Start at Infancy -- 41.Presentation Advice from Edward R. Murrow -- The "Person-to-Person" Role Model -- 42.Nonverbal Communication -- Look Them in the Eye -- 43.Presentation Advice from Pianist Murray Perahia -- Concentration Creates Control -- 44.Presentation Advice from Actress Tova Feldshuh -- Concentration Creates Communication -- 45.Presentation Advice from Michael Phelps and Dara Torres -- How to Control Stress under Pressure -- 46.Presentation Advice from Frank Sinatra -- The Art of Phrasing -- 47.Presentation Advice from Soprano Kiri Te Kanawa -- The Importance of Breathing -- 48.The One-Eyed Man -- Necessity Is the Mother of Invention -- 49.Bill Clinton's Talking to Me! -- The Power of Group Dynamics -- 50.Liddy Dole and Person-to-Person -- From Law School to the Republican National Convention -- 51.Fast Talking -- Fun or Maddening -- 52.Presentation Advice from Titian -- Position, Position, Position -- 53.Presentation Advice from Musicians and Athletes -- The Value of Effortlessness -- 54.Presentation Advice from Vin Scully -- From Reagan to Barber to Scully -- 55."Ya' Either Got It, or Ya' Ain't" -- The Fear of Public Speaking Is Universal -- 56.How to Eliminate the Fig Leaf -- A Presentation Lesson from the Military -- 57.Unwords -- Even Barack Obama Says Them -- 58.To Slip or Not to Slip -- Been There, Done That -- 59.The Free Throw -- A Presentation Lesson from Basketball -- 60.10 Tips for 30 Seconds -- Help for Job Seekers -- 61.You Are What You Eat -- 10 Tips about Food and Drink in Presentations -- SECTION IV Q&A: Handling Tough Questions -- 62.Speed Kills in Q&A -- The Vanishing Art of Listening -- 63.A Lesson in Listening from Barack Obama -- How to Handle Multiple Questions -- 64.If I Could Tell Jon Stewart... -- Talk Shows Include Listening -- 65.What Keeps You Up at Night? -- How to Handle the Most Frequently Asked Questions -- 66.Spin versus Topspin -- The Political World versus the Business World -- 67.When Did You Stop Beating Your Wife? -- How to Handle False Assumption Questions -- 68.Madoff and Cramer Plead Guilty -- How to Respond When Guilty as Charged -- 69.Tell Me the Time, Not How to Build a Clock -- Keep Your Answers Short -- 70.Presentation Advice from Jerry Rice -- Grasp the Question before You Answer -- 71.Politicians and Spin -- Putting Lipstick on a Pig -- 72.Murder Boards -- How Elena Kagan Prepared for Tough Questions -- 73.Ms. Kagan Regrets -- Nonanswers to Tough Questions -- SECTION V Integration: Putting It All Together -- 74.The Elephant -- The Whole Is Greater Than the Sum of the Parts -- 75.Presentation Graphics Meet Linguistics -- Symmetry in Graphics Design -- 76.One Presentation, Multiple Audiences -- 12 Presenters, 12 Stories, 1 Set of Slides -- 77.The Art and Science of Oprah Winfrey -- The Secrets of Oprah Winfrey's Appeal -- 78.Right or Left -- The Deep Roots of Human Preferences -- 79.Graphics Synchronization -- The Missing Link -- 80.The House That Jack Built -- Make All the Parts Fit.

" ... Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives. Here's what he's learned: The best way to get his message across is to show his techniques in action. In Presentation in Action, Weissman does just that: he teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Each of the book's 80 chapters dives into the techniques of great presenters to give readers methods that can be put to use immediately. In each chapter, Weissman shares examples from well known figures in politics, science, music, media, sports, And The military, including comedians Johnny Carson and Jon Stewart, politicos Ted Sorensen and Jeffrey Toobin, literature's Mark Twain, and Hollywood's Mike Nichols to name a few ..."--Jacket