Digital you : real personal branding in the virtual age / William Arruda.
Material type:
TextLanguage: English Publisher: Alexandria, VA : ATD Press, 2019Description: 225 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781949036756 (paperback)
- 1949036758 (paperback)
- Success in business
- Éxito en los negocios
- Branding (Marketing)
- Marca
- Social media -- Marketing
- Mercadeo en las redes sociales
- Professions -- Marketing
- Desarrollo profesional
- Career development
- BUSINESS & ECONOMICS -- General
- Branding (Marketing)
- Career development
- Professions -- Marketing
- Success in business
- Berufserfolg
- Personalmarketing
- Markenpolitik
- 650.14
- HF 5386 A779d 2019
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5386 A779d 2019 (Browse shelf(Opens below)) | 1 | Available | 00000164656 |
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| HF 5385 D725a 1999 Action coaching : how to leverage individual performance for company success / | HF 5385 H431 2014 HBR guide to getting the mentoring you need. | HF 5386 A656e 1975 El ejecutivo maquiavélico : tácticas del hombre de empresa / | HF 5386 A779d 2019 Digital you : real personal branding in the virtual age / | HF5386 .B873 1999 Los 7 secretos de la mujer de éxito / | HF 5386 B972f 2011 Flash foresight : how to see the invisible and do the impossible : seven radical principles that will transform your business / | HF 5386 C268i 2010 If you're not first, you're last : sales strategies to dominate your market and beat your competition / |
Includes bibliographical references (pages 205-217) and index.
Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way.
"The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover
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