Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By:

Wimmer, Roger D

Contributor(s):

Dominick, Joseph R, 1944-

Material type: Text

TextLanguage: English Series: Wadsworth series in mass communication and journalismPublication details: Belmont, CA : Thomson/Wadsworth, c2003.Edition: 7th editionDescription: xii, 488 pages : illustrations ; 25 cmISBN:

0534562744
9780534562748

Subject(s):

DDC classification:

302.23/072

LOC classification:

P 91.3 W757m 2003

Online resources:

Contents:

Part One: The Research Process 1. Science and Research 2. Research Procedures 3. Elements of Research 4. Research Ethics 5. Sampling Part Two: Research Approaches 6. Qualitative Research Methods 7. Content Analysis 8. Survey Research 9. Longitudinal Research 10. Experimental Research Part Three: Data Analysis 11. Introduction to Statistics 12. Hypothesis Testing 13. Basic Statistical Procedures Part Four: Research Applications 14. Research in the Print Media 15. Research in the Electronic Media 16. Research in Advertising and Public Relations 17. Research in Media Effects 18. Research and the Internet Glossary Appendixes 1. Tables 2. Brief Guide for Conducting Focus Groups 3. Research Reports Name Index Subject Index

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	P 91.3 W757m 2003 (Browse shelf(Opens below))	1	Available		00000164715

Includes bibliographical references and indexes.

Part One: The Research Process
1. Science and Research
2. Research Procedures
3. Elements of Research
4. Research Ethics
5. Sampling
Part Two: Research Approaches
6. Qualitative Research Methods
7. Content Analysis
8. Survey Research
9. Longitudinal Research
10. Experimental Research
Part Three: Data Analysis
11. Introduction to Statistics
12. Hypothesis Testing
13. Basic Statistical Procedures
Part Four: Research Applications
14. Research in the Print Media
15. Research in the Electronic Media
16. Research in Advertising and Public Relations
17. Research in Media Effects
18. Research and the Internet
Glossary
Appendixes
1. Tables
2. Brief Guide for Conducting Focus Groups
3. Research Reports
Name Index
Subject Index

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