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The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas.

By: Material type: TextTextLanguage: English Series: McGraw-Hill 36-hour course seriesPublication details: New York : McGraw-Hill, c2011.Description: xiv, 256 pages : illustrations ; 23 cmISBN:
  • 9780071743860 (pbk. : alk. paper)
  • 0071743863 (pbk. : alk. paper)
Other title:
  • McGraw-Hill thirty-six hour course
  • Online marketing
Subject(s): DDC classification:
  • 658.8/72
LOC classification:
  • HF 5415.1265 T458m 2011
Contents:
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
Summary: This book is a crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging; Social media marketing; Web analytics; Search Engine Optimization (SEO); E-mail marketing; Online Public Relations. Earn a Certificate of Achievement through a free online examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 T458m 2011 (Browse shelf(Opens below)) 1 Available 00000165802

Includes index.

Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.

This book is a crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging; Social media marketing; Web analytics; Search Engine Optimization (SEO); E-mail marketing; Online Public Relations. Earn a Certificate of Achievement through a free online examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

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