Influence and persuasion / Harvard Business Review Press
Material type:
- text
- unmediated
- volume
- 9781633693937 (pbk. : alk. paper)
- Influence + persuasion
- Emotional intelligence : influence + persuasion [Cover title]
- 303.3/42
- BF 637 I43 2018
Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | BF 637 I43 2018 (Browse shelf(Opens below)) | 1 | Available | 00000163799 |
Understand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.-- Provided by publisher
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