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The Virgin way : everything I know about leadership / Richard Branson.

By: Material type: TextTextLanguage: English Publisher: New York : Portfolio/Penguin, 2014Description: 392 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781591847373 (hardcover)
  • 1591847370 (hardcover)
Subject(s): DDC classification:
  • 658.4/092
LOC classification:
  • HD 57.7 B821v 2014
Contents:
Preface: Life's too short. Don't enjoy it? Don't do it! pt 1. Listen Old blocks and young chips : leadership lessons begin at home The dying art of listening : listen, it makes you sound smarter Mirror mirror : how do you look to your customers? K-I-S-S and tell : simplicity wins every time Burn down the mission : mission misstatements pt. 2. Learn Defining leadership : and its multiple myths What chance luck? : fortune favours the bold Typically atypical : an aversion to the average Big dogfights : don't always go to the biggest dogs Innovation is nothing new : ask any passing bumblebee Hiring 'em and keeping 'em : engagement in a digital world pt. 3. Laugh Culturing the culture : it takes time and work The fruits of passion : beyond definition The party line : fancy dress and April fools pt. 4. Lead Leaders of the future : new skills for a new world Being there : driving the chariot Collaboration is the key : getting it together Decisions, decisions : putting the pro in procrastination Good business : is good for business Epilogue: Start it up : designing designers
Summary: While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way." This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box-an expression he despises-but Branson asserts that "you'll never have to think outside the box if you refuse to let anyone build one around you." This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 57.7 B821v 2014 (Browse shelf(Opens below)) 1 Available 00000165642

Includes index.

Preface: Life's too short. Don't enjoy it? Don't do it!
pt 1. Listen
Old blocks and young chips : leadership lessons begin at home
The dying art of listening : listen, it makes you sound smarter
Mirror mirror : how do you look to your customers?
K-I-S-S and tell : simplicity wins every time
Burn down the mission : mission misstatements
pt. 2. Learn
Defining leadership : and its multiple myths
What chance luck? : fortune favours the bold
Typically atypical : an aversion to the average
Big dogfights : don't always go to the biggest dogs
Innovation is nothing new : ask any passing bumblebee
Hiring 'em and keeping 'em : engagement in a digital world
pt. 3. Laugh
Culturing the culture : it takes time and work
The fruits of passion : beyond definition
The party line : fancy dress and April fools
pt. 4. Lead
Leaders of the future : new skills for a new world
Being there : driving the chariot
Collaboration is the key : getting it together
Decisions, decisions : putting the pro in procrastination
Good business : is good for business
Epilogue: Start it up : designing designers

While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way." This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box-an expression he despises-but Branson asserts that "you'll never have to think outside the box if you refuse to let anyone build one around you." This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected-- Provided by publisher.

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