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Introduction to mass communication : media literacy and culture / Stanley Baran.

By: Material type: TextTextLanguage: English Publication details: Boston : McGraw Hill, c2002.Edition: 2nd editionDescription: xxix, 535 pages : color illustrations ; 25 cmISBN:
  • 0767421906
  • 9780767421904
Subject(s): DDC classification:
  • 302.23
LOC classification:
  • P 90 B225i 2002
Contents:
Mass communication, culture, and mass media Media literacy and culture The internet and the world wide web: changing the paradigm Books Newspapers Magazines Film Radio and sound recordings Television Public relations Advertising Theories of mass communication Mass communication research and effects Media freedom, regulation, and ethics Global media
Summary: The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 90 B225i 2002 (Browse shelf(Opens below)) 1 Available 00000163838

Includes bibliographical references (p. 509-517) and index.

Mass communication, culture, and mass media
Media literacy and culture
The internet and the world wide web: changing the paradigm
Books
Newspapers
Magazines
Film
Radio and sound recordings
Television
Public relations
Advertising
Theories of mass communication
Mass communication research and effects
Media freedom, regulation, and ethics
Global media

The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process

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