The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Kabani.

Includes index.

Acknowledgments -- Foreword / by Chris Brogan -- Introduction -- Online marketing basics -- Websites and blogging -- Search engine optimization (SEO) : the art and science of driving traffic to your website -- Social media marketing : what you need to know before you start -- Identity before community : why most companies fail at social media marketing -- Facebook : with 950 million users and growing, this giant can't be ignored -- Twitter : the grand bazaar of social networking sites -- LinkedIn : the place where professionals go -- Google+ : the fastest growing social network site -- Social advertising: Groupon, LivingSocial, and Facebook ads : oh my! -- Video : the most powerful social medium -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Discussion questions : a guide to sparking engagement on the topic of social media -- Index -- About the author.

In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency. Social media marketing isnt like traditional marketingand treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the Zen of using social media tools to find your own marketing nirvana. With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you: A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page A proven process to attract followers and fans and convert them into customers and clients The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial Tips on why, when, and how to use online advertising Essential advice on content marketing and targeted tactics to enhance your SEO New information on why self-expression is the true driver of social media use and how to leverage it for your business Insights from dozens of leading online marketers and entrepreneurs, with strategies for success.