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Zconomy : how Gen Z will change the future of business-and what to do about it / Jason Dorsey and Denise Villa.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2020Edition: First editionDescription: 274 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780062970299 (hardcover)
  • 0062970291 (hardcover)
Subject(s): Additional physical formats: Online version:: ZconomyDDC classification:
  • 339.4/70842
LOC classification:
  • HF 5415.332 D718z 2020
Contents:
Introduction: Gen Z is here The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential Looking ahead: The disruptive 10 Conclusion: Gen Z is just getting started
Summary: "Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.332 D718z 2020 (Browse shelf(Opens below)) 1 Available 00000181801

Includes bibliographical references (pages 247-257) and index.

Introduction: Gen Z is here
The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending
Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness
How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential
Looking ahead: The disruptive 10
Conclusion: Gen Z is just getting started

"Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"-- Provided by publisher.

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