The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor ; Foreword by Scott D. Anthony

Originally published in 2003.

Includes bibliographical references and index.

The growth imperative -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money and there is bad money -- The role of senior executives in leading new growth -- Epilogue: Passing the baton.

"Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas--and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as for members of their teams." -- publisher description.