How to grow your small business : a 6-step plan to help your business take off / Donald Miller.

By:

Miller, Donald, 1971-

Language: eng Publication details: New York : HarperCollins Leadership, 2023.Description: 253 pages : Illutration ; 21 cmISBN:

9781400226955

LOC classification:

M647h 2023

Contents:

Introduction: How do we "professionalize" our small business? Leadership. Step one: The cockpit : become a business on a mission Step one: Part two : define your key characteristics Step one: Part three : determine your critical actions Marketing. Step two: The right engine : clarify your marketing message using the storybrand framework Sales. Step three: The left engine : craft a million-dollar sales pitch Products. Step four: The wings : optimize your product offering with the Product optimization playbook Overhead and operations. Step five: The body : streamline your overhead and operations with Management and productivity made simple Cash flow. Step six: Fuel tanks get control of your finances with Small business cash flow made simple How to install the small business flight plan

Summary: The author of the bestselling Building a StoryBrand discusses the ways that small business owners can identify and reach key customers, find and hire the best job candidates, and expand their business

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Automatización y Procesos Técnicos	Automatización y Procesos Técnicos (1er. Piso)	M647h 2023 (Browse shelf(Opens below))	1	Available		00000190431

Introduction: How do we "professionalize" our small business?
Leadership. Step one: The cockpit : become a business on a mission
Step one: Part two : define your key characteristics
Step one: Part three : determine your critical actions
Marketing. Step two: The right engine : clarify your marketing message using the storybrand framework
Sales. Step three: The left engine : craft a million-dollar sales pitch
Products. Step four: The wings : optimize your product offering with the Product optimization playbook
Overhead and operations. Step five: The body : streamline your overhead and operations with Management and productivity made simple
Cash flow. Step six: Fuel tanks get control of your finances with Small business cash flow made simple
How to install the small business flight plan

The author of the bestselling Building a StoryBrand discusses the ways that small business owners can identify and reach key customers, find and hire the best job candidates, and expand their business

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