Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.
Material type:
- 0743249380
- 9780743249386
- 658.8/27 22
- HD69.B7 .A2154 2004
- AA111b 2004
- 85.40
Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD69.B7 .A2154 2004 | AA111b 2004 (Browse shelf(Opens below)) | 3 | Available | 00000064232 |
Includes bibliographical references (p. [323]-327) and index.
Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways
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