Amazon cover image
Image from Amazon.com

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

By: Material type: TextTextPublication details: New York : Free Press, c2004.Description: xviii, 348 p. : ill. ; 24 cmISBN:
  • 0743249380
  • 9780743249386
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 .A2154 2004
  • AA111b 2004
Other classification:
  • 85.40
Online resources:
Contents:
Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD69.B7 .A2154 2004 | AA111b 2004 (Browse shelf(Opens below)) 3 Available 00000064232

Includes bibliographical references (p. [323]-327) and index.

Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways

There are no comments on this title.

to post a comment.