Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.
Material type:
TextPublication details: New York : Free Press, c2004.Description: xviii, 348 p. : ill. ; 24 cmISBN: - 0743249380
- 9780743249386
- 658.8/27 22
- HD69.B7 .A2154 2004
- AA111b 2004
- 85.40
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD69.B7 .A2154 2004 | AA111b 2004 (Browse shelf(Opens below)) | 3 | Available | 00000064232 |
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| HD 69 B586c 2001 The consultant's quick start guide : an action plan for your first year in business / | HD 69 B651f 2000 Flawless consulting : a guide to getting your expertise used / | HD69.B7 G488. 2003 Brand warriors China : creating sustainable brand capital / | HD69.B7 .A2154 2004 | AA111b 2004 Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / | HD69 .B7 F663b 2006 | 663b 2006 Balanced brand : how to balance the stakeholder forces that can make or break your business / | HD69.B7 K17n 2008 The new strategic brand management : creating and sustaining brand equity long term | HD69.B7 N549p 2009 Passion brands : why some brands are just gotta have, drive all night for, and tell your friends about / |
Includes bibliographical references (p. [323]-327) and index.
Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways
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