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Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

By: Contributor(s): Material type: TextTextSeries: Applied social research methods series ; v. 20Publication details: Thousand Oaks : SAGE Publications, c2007.Edition: 2a edDescription: xii, 188 p. : ill. ; 22 cmISBN:
  • 0761925821 (cloth : alk. paper)
  • 9780761925828 (cloth : alk. paper)
  • 076192583X (pbk. : alk. paper)
  • 9780761925835 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 300.72/3
LOC classification:
  • H 61.28 S849f 2007
Online resources:
Contents:
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) H 61.28 S849f 2007 (Browse shelf(Opens below)) 1 1 Available 00000062458

Includes bibliographical references (p. 167-176) and index.

Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.

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