The fortune at the bottom of the pyramid / C.K. Prahalad.
Material type:
TextPublication details: Upper Saddle River, NJ : Wharton School Pub., c2005.Description: xix, 401 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0131467506
- 9780131467507
- International business enterprises -- Social aspects -- Developing countries
- Non-governmental organizations -- Developing countries
- Poor -- Developing countries
- Economic assistance -- Developing countries
- Globalization -- Economic aspects -- Developing countries
- Responsabilidad social de los negocios
- Riqueza -- Aspectos socioeconómicos
- Pobreza -- Aspectos socioeconómicos
- Sector privado -- Aspectos sociales
- Equidad económica
- HD 2932 P898f 2005
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 2932 P898f 2005 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000025636 |
Includes bibliographical references and index.
PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
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