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The economics of strategy / David Besanko, David Dranove, Mark Shanley.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : John Wiley, c1996.Description: 1 v. (various pagings) : illustrations (some col.) ; 25 cmISBN:
  • 0471598496 (cloth : alk. paper)
  • 9780471598497 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.4/012
LOC classification:
  • HD 30.28 B554e 1996
Contents:
Introduction: Strategy and Economics Primer: Economic Concepts for Strategy 1. The Evolution of the Modern Firm 2. The Vertical Boundaries of the Firm 3. The Transactions Costs of Market Exchange 4. Organizing Vertical Boundaries: The Economics of Vertical Integration 5. Horizontal Boundaries: Economies of Scale and Scope 6. Diversification 7. Industry Analysis 8. Market Structure and Competition 9. Strategic Commitment and Competition 10. The Dynamics of Pricing Rivalry 11. Entry and Exit 12. Strategic Positioning for Competitive Advantage 13. Analyzing Cost and Differentiation Position 14. Sustaining Competitive Advantage 15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment 16. Incentives and Agency 17. Strategy and Structure 18. Power and Culture 19. Strategy and the General Manager
Summary: "The book adopts a comprehensive economic point of view, based on the belief that insights from economics can provide a coherent basis for the formulation and evaluation of the external and internal strategies of firms"
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 30.28 B554e 1996 (Browse shelf(Opens below)) 1 Available 00000000085

Includes bibliographical references.

Introduction: Strategy and Economics
Primer: Economic Concepts for Strategy
1. The Evolution of the Modern Firm
2. The Vertical Boundaries of the Firm
3. The Transactions Costs of Market Exchange
4. Organizing Vertical Boundaries: The Economics of Vertical Integration
5. Horizontal Boundaries: Economies of Scale and Scope
6. Diversification
7. Industry Analysis
8. Market Structure and Competition
9. Strategic Commitment and Competition
10. The Dynamics of Pricing Rivalry
11. Entry and Exit
12. Strategic Positioning for Competitive Advantage
13. Analyzing Cost and Differentiation Position
14. Sustaining Competitive Advantage
15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment
16. Incentives and Agency
17. Strategy and Structure
18. Power and Culture
19. Strategy and the General Manager

"The book adopts a comprehensive economic point of view, based on the belief that insights from economics can provide a coherent basis for the formulation and evaluation of the external and internal strategies of firms"

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