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The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy

By: Contributor(s): Material type: TextTextLanguage: EN Publication details: Boston : Harvard Business School Press, 2004Description: xiii, 257 p. : ill. ; 24 cmISBN:
  • 1578519535
Subject(s): DDC classification:
  • 658.4
LOC classification:
  • HD 41 P898f 2004
Contents:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 41 P898f 2004 (Browse shelf(Opens below)) 1 1 Available 00000021504

The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.

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