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The wide lens : a new strategy for innovation / Ron Adner.

By: Material type: TextTextPublication details: New York : Portfolio/Penguin, 2012.Description: 278 pages : illustrations ; 24 cmISBN:
  • 9781591844600
  • 1591844606
Subject(s): DDC classification:
  • 658.5/75
LOC classification:
  • HD 45 A238w 2012
Online resources: Summary: Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 45 A238w 2012 (Browse shelf(Opens below)) 1 Available 00000110165

Includes bibliographical references and index.

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.

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