Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot.
Material type:
- 0307336697
- 9780307336699
- Technological innovations -- Management -- Case studies
- Organizational effectiveness -- Case studies
- Creative ability in business -- Case studies
- Industrial management -- Case studies
- New products -- Case studies
- Innovations -- Gestion -- Cas, Etudes de
- Efficacite organisationnelle -- Cas, Etudes de
- Creativite dans les affaires -- Cas, Etudes de
- Gestion d'entreprise -- Cas, Etudes de
- Produits nouveaux -- Cas, Etudes de
- Inovación tecnológicas
- 658.4/063 22
- HD 45 C284i 2006
Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 45 C284i 2006 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000060876 |
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Includes bibliographical references (p. 305-338) and index.
Why listen to us? -- 1. The essence of innovation : how Frank hit a home run -- 2. Innovate or die : the exponential economy -- Discipline 1: Important needs -- 3. Work on important customer and market needs : the RFID tag -- 4. Creating customer value : your only job -- Discipline 2 : value creation -- 5. It's as simple as NABC : how Liz got her big job -- 6. Watering holes for creating value : the day the BBC walked in -- 7. More ideas for faster value creation : origins of Linux -- 8. Your elevator pitch : how HDTV began -- 9. Your innovation plan : from the ski slope to the firehouse -- Discipline 3 : innovation champions -- 10. A champion : the Mayor of Kellyville -- Discipline 4 : innovation teams -- 11. Genius of teams : Douglas Engelbart and the birth of the personal computer -- 12. Forming the innovation team : how we won an Emmy for HDTV -- 13. Overcoming blockages to innovation : Jim Torpedoes a splended idea -- 14. Innovation motivators : saving Larry's life -- Discipline 5 : organizational alignment -- 15. Your innovation team : you can start now -- 16. The innovation enterprise : continuous value creation (CVC) throughout -- 17. Innovation's five disciplines : a foundation for national competitiveness in a world of abundance -- Appendix : value factor analysis -- Glossary -- Notes -- Acknowledgments -- Index.
Outlines a series of principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers.
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