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The power of co- creation : build it with them to boost growth, productivity, and profits / Venkatram Ramaswamy.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Free Press, 2010.Description: ix, 276 p. : ill. ; 24 cmISBN:
  • 9781451623543
  • 9781439181065 (ebk.)
Subject(s): DDC classification:
  • 658.4/0714
LOC classification:
  • HD 53 R165p 2010
Contents:
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 53 R165p 2010 (Browse shelf(Opens below)) 1 1 Available 00000100724

Includes bibliographical references and index.

Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.

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