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33 million people in the room : how to create, influence, and run a successful business with social networking / Juliette Powell.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : FT Press, c2009.Description: xxi, 154 p. : ill. ; 24 cmISBN:
  • 9780137154357 (hardback : alk. paper)
  • 0137154356 (hardback : alk. paper)
Other title:
  • Thirty-three million people in the room
Subject(s): DDC classification:
  • 658 22
LOC classification:
  • HD 69 P884t 2009
Online resources:
Contents:
The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 69 P884t 2009 (Browse shelf(Opens below)) 1 1 Available 00000108482

Includes index.

The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.

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