Inside Apple : how America's most admired-and secretive-company really works / Adam Lashinsky.

Primera Jornada de Catalogacion.

Rethink leadership -- Embrace secrecy -- Focus obsessively -- Stay start-up hungry -- Hire disciples -- Own your message -- Overwhelm friends/dominate foes -- Plan for after your successor -- Inspire imitators -- One more thing.

An analysis of the systems, tactics, and leadership strategies that have contributed to Apple's successes profiles such practices as the direct accountability of employees and shares insider perspectives on Apple's plans after the loss of Steve Jobs. This book reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. In this primer on leadership and innovation, the author will introduce readers to concepts like the 'DRI (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. While this book is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor. -- from Publisher description