Passion brands : why some brands are just gotta have, drive all night for, and tell your friends about / Kate Newlin.
Material type:
TextPublication details: Amherst, NY : Prometheus Books,, 2009.Description: p. cmISBN: - 9781591026877 (hardcover : alk. paper)
- 1591026873 (hardcover : alk. paper)
- 658.8/27 22
- HD69.B7 N549p 2009
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD69.B7 N549p 2009 (Browse shelf(Opens below)) | 3 | 1 | Available | 00000094344 |
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| HD69.B7 .A2154 2004 | AA111b 2004 Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / | HD69 .B7 F663b 2006 | 663b 2006 Balanced brand : how to balance the stakeholder forces that can make or break your business / | HD69.B7 K17n 2008 The new strategic brand management : creating and sustaining brand equity long term | HD69.B7 N549p 2009 Passion brands : why some brands are just gotta have, drive all night for, and tell your friends about / | HD69.B7 .R559 2000 Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / | HD 69 B725h 2002 How to connect in business in 90 seconds or less / | HD 69 B819 2003 Brands and branding / |
Includes index.
Foreword / Mark DiMassimo -- Pt. 1. Seven Accelerators of Passion Branding -- Ch. 1. The Brands We Love -- Ch. 2. Work the Worldview, Not the Age, Race, or Gender -- Ch. 3. Differentiate on Design -- Ch. 4. Hire Passionistas -- Ch. 5. Know They Know You Need Them -- Ch. 6. Democratize the Brand -- Ch. 7. Mine the Mythos -- Ch. 8. Brand the Buzz -- Ch. 9. My Prescription for Building Brand Passion -- Pt. 2. Why Now? -- Ch. 10. The Aging of Us -- Ch. 11. The New Isolationism -- Ch. 12. The Automaton-ization of Reality -- Ch. 13. The "Other People Who Bought This Book Also Liked ..." Identity -- Ch. 14. The Ubiquitous Marketing Gene.
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