The myth of excellence : Why great companies never try to be best at everything / Fred Crawford and Ryan Mathews

By:

Crawford, Fred

Contributor(s):

Mathews, Ryan

Material type: Text

TextLanguage: EN Publication details: New York : Crown Business, 2001 Description: xviii, 251 pISBN:

0609608207

LOC classification:

HF 5415 C899m 2001

Summary: Field notes from the commercial wilderness, 1. -- The new model for consumer relevancy, 21. -- Would I lie to you? : The overrated importance of lowest price, 41. -- I can't get no satisfaction : Service with a smile?, 69. -- I still haven't found what I'm looking for : Access, physical and psychological, 111. -- Why good is good enough : Choice and the issue of product bandwidth, 135. -- Do you really get me? : The experience factor, 159. -- Making consumer relevancy work, 193. -- Supply-chain realities, 207. -- Consumer relevancy and the future, 219

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415 C899m 2001 (Browse shelf(Opens below))	1	1	Available		00000013412

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Previous	HF 5415 C315c 2006 De ciudadanos a clientes : la protección de los datos personales en las relaciones comerciales de una sociedad abierta /	HF 5415 C574 2013 Los 5 pilares del branding : anatomía de la marca /	HF 5415 C747s 2005 Steal these ideas! : marketing secrets that will make you a star /	HF 5415 C899m 2001 The myth of excellence : Why great companies never try to be best at everything /	HF 5415 C999m 1997 Marketing management : text and cases /	HF 5415 D151m 2000 Marketing management : text and cases /	HF 5415 D238h 1996 How to make big money on TV : accessing the home shopping explosion behind the screens /	Next

Field notes from the commercial wilderness, 1. -- The new model for consumer relevancy, 21. -- Would I lie to you? : The overrated importance of lowest price, 41. -- I can't get no satisfaction : Service with a smile?, 69. -- I still haven't found what I'm looking for : Access, physical and psychological, 111. -- Why good is good enough : Choice and the issue of product bandwidth, 135. -- Do you really get me? : The experience factor, 159. -- Making consumer relevancy work, 193. -- Supply-chain realities, 207. -- Consumer relevancy and the future, 219

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