Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Material type:
TextPublication details: New York : Business Plus, 2008.Edition: 1st edDescription: viii, 261 p. ; 24 cmISBN: - 9780446178013
- 0446178012
- 658.8/27 22
- HF 5415 B315b 2008
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415 B315b 2008 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000060885 |
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| HF 5415 A557s 2007 Strategic marketing for nonprofit organizations / | HF 5415 A615a 1974 [Sessions] / | HF5415 .B162 1972 Essays on price theory and industrial organization | HF 5415 B315b 2008 Branding only works on cattle : the new way to get known (and drive your competitors crazy) / | HF5415 B454s 2009 Sustainability marketing : a global perspective / | HF 5415 B592 2010 The big book of marketing : lessons and best practices from the world's greatest companies / | HF5415 .B634 2006 Principles of marketing / |
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
Includes bibliographical references (p. 243-252) and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
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