Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang.
Material type:
- 9780470284247
- 658.0490951
- HF 5415.12 G977g 2009
Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.12 G977g 2009 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000116585 |
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HF 5415.1 K96m 2005 The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom / | HF 5415.1 N972m 2004 Mass affluence : seven new rules of marketing to today's consumer / | HF 5415.1 Y47m 1995 Marketing communications strategy / | HF 5415.12 G977g 2009 Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / | HF 5415.12 K87n 1987 La nueva competencia : más allá de Teoría Z; el mercadeo al estilo japonés / | HF 5415.12 L863s 2016 Social Media made me Rich: Here's how it can do the same for you / | HF 5415.123 E12h 2007 Herd : how to change mass behaviour by harnessing our true nature / |
Incluye referencias bibliográficas e indice, p. 229-238.
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
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