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La nueva competencia : más allá de Teoría Z; el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S.Jatusripitak ; traducción, Adriana Arias de Hassan.
Material type:
TextLanguage: spa eng Series: Gestión y empresaPublication details: [Santa Fe de Bogotá] : Editorial Norma, c1987.Description: xvii, 370 p. : ill. ; 24 cmISBN: - 9580403333
- 9789580403333
- 658.8
- HF 5415.12 K87n 1987
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.12 K87n 1987 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000095508 |
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| HF 5415.1 N972m 2004 Mass affluence : seven new rules of marketing to today's consumer / | HF 5415.1 Y47m 1995 Marketing communications strategy / | HF 5415.12 G977g 2009 Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / | HF 5415.12 K87n 1987 La nueva competencia : más allá de Teoría Z; el mercadeo al estilo japonés / | HF 5415.12 L863s 2016 Social Media made me Rich: Here's how it can do the same for you / | HF 5415.123 E12h 2007 Herd : how to change mass behaviour by harnessing our true nature / | HF 5415.123 E28m 2007 Marketing communications / |
Translation of: The new competition.
Includes index.
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