Marketing communications / John Egan.
Material type:
TextLanguage: English Publication details: London ; United States : Thomson, 28 cm.Description: xxii, 467 p. : ill. (col.) ; c2007ISBN: - 1844801217 (pbk.)
- 9781844801213 (pbk.)
- 658.8/02
- HF 5415.123 E28m 2007
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.123 E28m 2007 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000093682 |
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Includes bibliographical references and index.
1. Marketing communications. -- 2. Communications theory. -- 3. Buying behaviour. -- 4. Image and brand management. -- 5. Marketing communication planning. -- 6. Understanding marketing research. -- 7. Target marketing. -- Campaign tactics and management. -- 9. Advertising. -- 10. Sales promotion. -- 11. Public relations. -- 12. Sponsorship and product placement. -- 13. Direct marketing and E-Commerce. -- 14. Personal selling, point-of-sale and supportive communicaions. -- 15. Integrated marketing communications. -- 16. Internal marketing. -- 17. Marketing channels and business-to-business communications. -- 18. Ethical marketing and business-to-business communications. -- 19. The communications industry. -- 20. Global marketing communications. -- 21 The changing face of marketing communications.
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