Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman.
Material type:
TextPublication details: New York : American Management Association, c2013.Description: ix, 294 p. ; 24 cmISBN: - 9780814432556
- 658.8/72 23
- HF 5415.1265 G615g 2013
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.1265 G615g 2013 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000111571 |
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| HF 5415.1265 E92s 2010 Social media marketing : strategies for engaging in Facebook, Twitter & other social media / | HF 5415.1265 G285o 2007 Online marketing : a customer-led approach / | HF 5415.1265 G516m 2021 Marketing digital : para los que no saben de marketing digital / | HF 5415.1265 G615g 2013 Going social : excite customers, generate buzz, and energize your brand with the power of social media / | HF 5415.1265 G643m 2007 Marketing movil : una nueva herramienta de comunicacion. Análisis y nuevas perspectivas para el mercado español / | HF 5415.1265 G778c 2012 The connected company / | HF 5415.1265 H141n 1999 Negocios rentables a través de internet / |
Includes bibliographical references and index.
Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life.
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