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B2B digital marketing / Michael Miller.

By: Material type: TextTextLanguage: English Publication details: Indianapolis, Ind., USA : Que, c2012.Description: xvii, 339 p. : ill. ; 23 cmISBN:
  • 9780789748874
  • 0789748878
Other title:
  • Business to business digital marketing
Subject(s): DDC classification:
  • 658.8/72028546
LOC classification:
  • HF 5415.1265 M649b 2012
Summary: The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. Marketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing. As such, B2B marketers are increasingly seeking advice on how to use digital media to market their products and services to other businesses. While there are numerous seminars and conferences devoted to the topic of B2B digital marketing, there are few books that directly address the topic.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 M649b 2012 (Browse shelf(Opens below)) 1 1 Available 00000111063

"Using the web to market directly to businesses" -- Cover.

Includes bibliographical references and index.

The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. Marketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing. As such, B2B marketers are increasingly seeking advice on how to use digital media to market their products and services to other businesses. While there are numerous seminars and conferences devoted to the topic of B2B digital marketing, there are few books that directly address the topic.

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