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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

By: Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, 2006.Edition: 4th edDescription: xxvi, 400 p. : ill. ; 24 cmISBN:
  • 0324322712 (pbk.)
Other title:
  • Guide to marketing communication plans
  • Marketing communication plans
Subject(s): LOC classification:
  • HF 5415.1265 P228a 2006
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 P228a 2006 (Browse shelf(Opens below)) 1 1 Available 00000098775

Includes bibliographical references and index.

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