The long tail : why the future of business is selling less of more / Chris Anderson.
Material type:
TextLanguage: English Publication details: New York : Hyperion, c2006.Edition: 1st edDescription: xii, 238 p. : ill. ; 25 cmISBN: - 1401302378
- 9781401302375
- 658.8/02 22
- HF 5415.127 A545l 2006
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.127 A545l 2006 (Browse shelf(Opens below)) | 1 | Available | 00000034849 |
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| HF 5415.1265 W231p 2014 The power of visual storytelling : how to use visuals, videos, and social media to market your brand / | HF 5415.1265 Z72s 2013 Social media marketing all-in-one for dummies / | HF5415.127 .A545 2007 La economía Long Tail : de los mercados de masas al triunfo de lo minoritario / | HF 5415.127 A545l 2006 The long tail : why the future of business is selling less of more / | HF 5415.129 R813m 1999 Marketing channels : a management view / | HF5415.13 b. AB149o Out of the Box Marketing | HF 5415.13 A113s 2001 Strategic market management / |
Includes bibliographical references (p. [227]-230) and index.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
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