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Strategic market management / David A. Aaker

By: Material type: TextTextLanguage: En Publication details: New York : John Wiley & Son, 2001 Edition: 6Description: xiv, 338 pISBN:
  • 0471415723
LOC classification:
  • HF 5415.13 A113s 2001
Summary: Business strategy : The concept and trends in its management, 3. -- Strategic market management : An overview, 18. -- External and customer analysis, 37. -- Competitor analysis, 56. -- Market analysis, 76. -- Environmental analysis and strategic uncertainty, 96. -- Internal analysis, 111. -- Obtaining a sustainable competitive advantage, 133. -- Differentiation strategies, 154. -- Cost, focus, and the preemptive move, 172. -- Strategic positioning, 192. -- Growth strategies: penetration, product-market expansion, vertical integration, and the big idea, 212. -- Diversification, 232. -- Strategies in declining and hostile markets, 250. -- Global strategies, 266. -- Implementation, 287
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.13 A113s 2001 (Browse shelf(Opens below)) 1 1 Available 00000003954

Business strategy : The concept and trends in its management, 3. -- Strategic market management : An overview, 18. -- External and customer analysis, 37. -- Competitor analysis, 56. -- Market analysis, 76. -- Environmental analysis and strategic uncertainty, 96. -- Internal analysis, 111. -- Obtaining a sustainable competitive advantage, 133. -- Differentiation strategies, 154. -- Cost, focus, and the preemptive move, 172. -- Strategic positioning, 192. -- Growth strategies: penetration, product-market expansion, vertical integration, and the big idea, 212. -- Diversification, 232. -- Strategies in declining and hostile markets, 250. -- Global strategies, 266. -- Implementation, 287

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