Consumer.ology : the truth about consumers and the psychology of shopping / Philip Graves.
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TextPublication details: Boston : Nicholas Brealey, 2013.Edition: Rev. pbk. edDescription: xv, 224 p. ; 22 cmISBN: - 9781857885767 (pbk.)
- 1857885767(pbk.)
- Consumerology
- Consumer dot ology
- 658.8/34
- HF 5415.32 G776c 2013
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.32 G776c 2013 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000112329 |
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| HF 5415.32 A765c 2002 Consumers / | HF 5415.32 A765c 2004 Consumers / | HF 5415.32 B456s 2015 The smarter screen : surprising ways to influence and improve online behavior / | HF 5415.32 G776c 2013 Consumer.ology : the truth about consumers and the psychology of shopping / | HF 5415.32 L192c 2009 Consumer Behavior FOR DUMMIES / | HF 5415.32 L753s 2016 Small data : las pequeñąs pistas que nos advierten de las grandes tendencias // | HF 5415.32 M514c 2008 Comportamento do consumidor e pesquisa de mercado / |
Includes bibliographical references (p. [205]-214) and index.
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
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