Amazon cover image
Image from Amazon.com

Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: New York : AMACOM, American Management Association, [2013]Copyright date: Ã2013Description: xix, 202 p.: ill.; 24 cmISBN:
  • 9780814433225 (hardcover)
  • 0814433227 (hardcover)
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415.332 F932m 2013
Contents:
Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.332 F932m 2013 (Browse shelf(Opens below)) 1 Available 00000120330

Includes bibliographical references (pages 179-191) and index.

Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.

There are no comments on this title.

to post a comment.