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Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher.

By: Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2008.Description: 288 p., [16] p. of plates : col. ill. ; 24 cmISBN:
  • 9780199228010
  • 0199228019
Subject(s): DDC classification:
  • 659.10941
LOC classification:
  • HF 5813 F615p 2008
Online resources:
Contents:
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5813 F615p 2008 (Browse shelf(Opens below)) 1 1 Available 00000112339

Includes bibliographical references (p. [256]-265) and index.

1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.

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