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Brand new China : advertising, media, and commercial culture / Jing Wang.
Material type:
TextPublication details: Cambridge, Mass. : Harvard University Press, 2008.Description: xiii, 411 p. : ill. ; 22 cmISBN: - 9780674026803 (cloth : alk. paper)
- 0674026802 (cloth : alk. paper)
- 659.10951
- HF 5813 W246b 2008
Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5813 W246b 2008 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000106388 |
Includes bibliographical references (p. 357-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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