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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Material type:
TextLanguage: EN Publication details: Boston : McGraw-Hill, 1998 Edition: 4Description: xxii, 762 pISBN: - 0256218994
- HF 5823 B427a 1998
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 B427a 1998 (Browse shelf(Opens below)) | 1 | Available | 00000002009 |
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| HF 5823 B317l 1998 El libro rojo de la publicidad / | HF 5823 B317l 2003 El libro rojo de la publicidad : (ideas que mueven montañas) | HF 5823 B317l 2003 El libro rojo de la publicidad : (ideas que mueven montañas) | HF 5823 B427a 1998 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 B427a 2001 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 B456l 1997 Lenguaje publicitario : hacia un estudio del lenguaje en los medios / | HF 5823 B516s 2007 Street-smart advertising : how to win the battle of the buzz / |
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