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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.
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TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2005.Description: xix, 284 p. : ill. ; 24 cmISBN: - 0471718378 (cloth)
- 659.1 22
- HF 5823 J23l 2005
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 J23l 2005 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000029191 |
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| HF 5823 D923p 1967 Publicidad : su papel en la mercadotecnia moderna / | HF 5823 G216c 2001 Las claves de la publicidad / | HF 5823 H762p 1966 Psicología de la publicidad / | HF 5823 J23l 2005 Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / | HF 5823 K29a 2011 Advertising account planning : planning and managing an IMC campaign / | HF 5823 K48c 1999 Can't buy my love : how advertising changes the way we think and feel / | HF 5823 L579m 2001 Mitoanálisis de la publicidad / |
Includes bibliographical references and index.
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