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Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.

By: Material type: TextTextLanguage: English Original language: German Publication details: London ; New York : Thames & Hudson, 2010.Description: 311 p. : col. ill. ; 27 cmISBN:
  • 9780500515402 (hbk.)
  • 0500515409 (hbk.)
Subject(s): LOC classification:
  • HF 5823 P947c 2010
Contents:
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5823 P947c 2010 (Browse shelf(Opens below)) 1 1 Available 00000104702

Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.

Includes bibliographical references (p. 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

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