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High visibility : the making and marketing of professionals into celebrities / Irving Rein, Philip Kotler, Martin Stoller.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Pub. Group, 1997.Description: xiii, 346 p. : ill. ; 24 cmISBN: - 0844234486
- 0844234486
- 9780844234489
- 0809231778
- 9780809231775
- 659 21
- HF 5823 R364n 1997
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 R364n 1997 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000010918 |
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| HF 5823 P947c 2010 Creative strategies : idea management for marketing, advertising, media and design / | HF 5823 R175l 2000 Los límites de la publicidad / | HF 5823 R329 2005 Reestructuras del sistema publicitario / | HF 5823 R364n 1997 High visibility : the making and marketing of professionals into celebrities / | HF 5823 R456p 1996 Palabras para vender, palabras para soñar : introducción a la redacción publicitaria / | HF 5823 R488c1999 Creatividad y comunicación persuasiva / | HF5823 R559f | R559a 2002 The fall of advertising and the rise of PR |
Includes bibliographical references and index.
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