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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
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TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999.Edition: 5th edDescription: xxi, 378 p. : ill. ; 24 cmISBN: - 0844229520
- 659.113
- HF 5823 S387s 1999
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 S387s 1999 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000118264 |
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| HF 5823 R934p 1975 La publicidad es un humanismo / | HF 5823 R934r 2000 Retórica creativa : programas de ideación publicitaria / | HF 5823 S196a 2003 Aspectos de comunicación y creatividad publicitarias / | HF 5823 S387s 1999 Strategic brand communication campaigns / | HF 5823 S684p 2010 Postpublicidad : reflexiones sobre una nueva cultura publicitaria en la era digital / | HF 5823 S811p 1969 Píldoras publicitarias : una guía estimulante para los que trabajan con palabras / | HF 5823 T713p 1995 La pub est une charogne qui nous sourit / |
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.
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