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Market intelligence : how and why organisations use market research.
Material type:
TextSeries: Market research in practicePublication details: London : Kogan Page, 2004.Description: viii, 223 pISBN: - 0749442018
- 9780749442019
- 658.8 22
- HF5415.2 .C161 2004
- Qblab
- 658.8
Contents:
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5415.2 .C161 2004 (Browse shelf(Opens below)) | 3 | Available | 00000064109 |
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| HF 5415.2 A111m 2007 Marketing research / | HF 5415.2 B619e 2004 The effective use of market research : how to drive and focus better business decisions / | HF 5415.2 B967m 2010 Marketing research / | HF5415.2 .C161 2004 Market intelligence : how and why organisations use market research. | HF5415.2 .C5 2002 Marketing research : methodological foundations / | HF 5415.2 E48m 2015 Marketing analytics / | HF5415.2 .H258 2009 Marketing research : in a digital information environment / |
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
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