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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
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TextPublication details: Mason, Ohio : South-Western/Thomson Learning, c2002.Edition: 8th edDescription: xxvi, 1006 p. : ill. ; 27 cmISBN: - 0030331013
- 9780030331015
- 658.83
- HF5415.2 .C5 2002
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5415.2 .C5 2002 (Browse shelf(Opens below)) | 3 | Available | 00000079558 |
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| HF 5415.2 B619e 2004 The effective use of market research : how to drive and focus better business decisions / | HF 5415.2 B967m 2010 Marketing research / | HF5415.2 .C161 2004 Market intelligence : how and why organisations use market research. | HF5415.2 .C5 2002 Marketing research : methodological foundations / | HF 5415.2 E48m 2015 Marketing analytics / | HF5415.2 .H258 2009 Marketing research : in a digital information environment / | HF5415.2 H996m 2010 Marketing research kit for dummies / |
Includes bibliographical references and indexes.
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