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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
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TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN: - 9780073404707 (alk. paper)
- 0073404705 (alk. paper)
- 9780071101073 (pbk.)
- 0071101071 (pbk.)
- 658.8/3 22
- HF5415.2 .H258 2009
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5415.2 .H258 2009 (Browse shelf(Opens below)) | 3 | 1 | Available | 00000080639 |
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| HF5415.2 .C161 2004 Market intelligence : how and why organisations use market research. | HF5415.2 .C5 2002 Marketing research : methodological foundations / | HF 5415.2 E48m 2015 Marketing analytics / | HF5415.2 .H258 2009 Marketing research : in a digital information environment / | HF5415.2 H996m 2010 Marketing research kit for dummies / | HF 5415.2 K37m 2007 Marketing research : approaches, methods and applications in Europe / | HF5415.2 .K65 2008eb Marketing research a practical approach / |
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
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