Marketing research kit for dummies / by Michael R. Hyman and Jeremy J. Sierra.

By:

Hyman, Michael R. (Michael Richard)

Contributor(s):

Sierra, Jeremy J

Material type: Text

TextSeries: --For dummiesPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2010.Description: xiv, 392 p. : ill. ; 24 cm. + 1 DVD-ROM (4 3/4 in.)ISBN:

9780470520680 (pbk.)
047052068X (pbk.)

Subject(s):

Marketing research

DDC classification:

658.83 22

LOC classification:

HF5415.2 H996m 2010

Contents:

Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.

Summary: Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF5415.2 H996m 2010 (Browse shelf(Opens below))	3	Available		00000098689

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Previous	HF5415.2 .C5 2002 Marketing research : methodological foundations /	HF 5415.2 E48m 2015 Marketing analytics /	HF5415.2 .H258 2009 Marketing research : in a digital information environment /	HF5415.2 H996m 2010 Marketing research kit for dummies /	HF 5415.2 K37m 2007 Marketing research : approaches, methods and applications in Europe /	HF5415.2 .K65 2008eb Marketing research a practical approach /	HF 5415.2 L157e 1996 Les etudes marketing /	Next

Includes index.

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.

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